You can specifically target absentee-owned, single-family homes (or corporate owned, residential use) at the property address, which is a great way to target renters of single-family homes who may be looking to purchase in the near future - and whom would LOVE to know if you just sold a property (with gorgeous pictures)! 6. Target renters with your just sold postcards Length of residence (5+ years is a good choice)ĥ.You can also narrow your results to homeowners by: Target the right # of prospects around your listingĭepending on the size of your area, you should send just sold postcards to 300-500 prospects surrounding the property you sold. Your just sold postcards for realtors should include 5 gold stars (as a graphic) and a happy client testimonial to create trust in your business from first glance.Ĥ. Happy reviews- Thanks to Google, we’re trained to recognize that 5 gold stars translates into a business worth checking out.Don’t just tell prospects how great you are, tell them what YOU can do for THEM - sell their house fast, for example. Benefits- Promote benefits of working with you - not only the features of the property you sold. They don’t! A clear call-to-action (CTA) on your just sold postcards tells prospects exactly what step to take next - i.e: “Call today for your FREE market analysis!” A call-to-action- Many business owners assume people that know what to do once they see your just sold real estate flyer.Graphics- Use graphics that support your just sold postcards’ Your just sold real estate flyer’s main image should be easy to understand and should help convey the headline’s message (like a house with a sold sign!).Colors- Select colors for your just sold postcards that match your business’s branding, and continue to use these colors across all your marketing to create consistency.Headline- Make the headline and other important text stand out in a color that contrasts well with the rest of your just sold real estate flyer’s Ask yourself what you see first when you look at the card - it should be the headline!.Photos- Include actual property photos and your headshot to personalize your just sold postcards.7 design elements of successful just sold postcards for realtors Showcase your special offer in a brightly colored graphic on your just sold real estate flyers so that prospects easily see and respond for it. Free home inspection/pre-listing inspection.Guarantee: “I will sell your home in X days, or I will sell it for FREE!”.Here are some special offers proven to work for realtors: your competitor - unless you give them one…Īnd that’s where special offers come in on the best just sold postcards. Promote a special offer your prospects will call you to grabīrand new prospects won’t have a reason to call you - vs. If you just sold a property with 4+ bedrooms and 3+ bathrooms with a huge backyard, then you can mail those just sold postcards to a mailing list with homeowners who are married and who have multiple young children in the home. Tailor your just sold postcards to your area and mailing listĭid you just sell a home in a fantastic school district?ĭid you sell a home near a new upscale shopping mall?Ĭustomize your just sold postcards to show tangible reasons why you’re the most get-it-done realtor that anyone should call! Here are our must-have just sold postcards for realtors best practices based on more than 7,000 real estate clients in 20 years. Integrating just sold postcards into your real estate marketing campaign can generate leads for your business -Įspecially when you have proven-to-work just sold postcard wording and other strategies to create the best just sold postcards. Direct Mail Lead Generation Marketing Tips Postcard Design Real Estate Real Estate Postcard Templates Realtor Farming Ideas Realtor Marketing Tips 7 Just Sold Postcard Mailer Best Practices
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